Pioneer Car Audio
As part of my permanent employment at Wunderman, my responsibilities included not only the development of national sales promotion campaigns but also the translation of the extensive annual catalogue „Car Entertainment Guide“. Client: Pioneer Electronics GmbH, Willich Scope: Sales promotion campaigns and translation Year: 2007-2010 Back
Pioneer localisation
Although I was „only“ employed as a copywriter at Wunderman GmbH, I was also able to make good use of my web design skills here, as I was not only responsible for expertly translating the original English texts of the European Pioneer website into German, but also for inputting them into the CMS system – formatted via a web editor – and the products […]
Mazda CX7 launch mailing
When Mazda launched the CX-7, we at Wunderman developed a mailing that showcased the aggressively sporty SUV in all its facets. After all, it was a kind of desert-proof race car for the city. Client: Mazda Motors (Deutschland) GmbH, LeverkusenAgency: Wunderman, CologneYear: 2007-2010 Back
Absolutely VIP
Despite the amount of petrol (and now also electricity), a not insignificant amount of nail polish can also be detected in my blood. And this proved just as helpful when writing the website copy for L’Oréal’s customer loyalty programme ABSOLUTELY VIP, as it did when developing various email newsletters. Client: L’ORÉAL PARiS, DüsseldorfAgency: Wunderman, CologneYear: 2007-2010 Back
Customer magazine
Also during my permanent employment at Wunderman GmbH, this customer magazine for ABSOLUTELY VIP, the customer loyalty programme from L’ORÉAL PARiS, was created. A welcome addition to my otherwise rather technically oriented portfolio, but one that presented me with no difficulties whatsoever, as I can easily get my head around almost any subject matter. Client: L’ORÉAL PARiS, Düsseldorf Agency: Wunderman, Cologne Year: 2007-2010 Back
B2B mailing with mug
As part of my permanent employment at Wunderman GmbH, I developed this mailing for Jacobs Professional, focusing on sustainably grown coffee. My idea was to symbolically and physically place the responsibility for sustainable coffee cultivation into the hands of company decision-makers – in the form of an attractive porcelain cup. The idea of the actual mailing taking the form of packaging […]
Ford Website
As part of my permanent employment at Wunderman GmbH, which has been looking after Ford Werke Cologne since the 1950s, I also wrote copy for the website ford.de, among other things. A key focus was the relaunch of the site in 2010. Client: Ford Werke, Cologne Agency: Wunderman, Cologne Year: 2007-2010 Back
Mailing test drive
One day, a white sample with a fascinating sliding mechanism landed in the hallowed halls of Wunderman, though at the time nobody knew what to make of it. However, when an order came from Ford's Cologne plant to develop a mailing for multi-day test drives, it quickly clicked for me. The result was a mailing, in which [...]
Mailing half things
„Don’t do things by halves.“ Everyone knows that, and everyone tries to stick to it. That’s why this mailing for Ford Werke Köln attracted all the more attention whilst I was on a permanent contract at Wunderman. To highlight that Ford is reducing the leasing instalment for maintenance and wear and tear by 50 %, we deliberately did things by halves, […]
Mailing fan mail
This mailing, created during my full-time employment at Wunderman GmbH, turned fleet managers in companies into absolute superstars. The fleet decision-makers received fan mail from their company car drivers, in veritable washbasins full (in the „wide version“ it was then large envelope amounts), praising the new Ford Mondeo in various ways and personally thanking their fleet manager. Client: Ford Werke, CologneAgency: Wunderman, […]