Product literature
I was tasked by the advertising agency Federhen|Schneider to craft warming words for the heating systems of German manufacturer Brötje, who, as part of the redesign of their product literature, also placed importance on a more emotional customer approach. Client: Brötje Heating, Rastede Agency: Federhen|Schneider Advertising Agency, Siegen Year: 2004 Back
SUZUKI public adverts
During my permanent employment at B/W Advertising Agency, which was particularly known for its long-standing work for the Warsteiner brewery, shaping their image for over 20 years, I was able to let the petrol in my blood boil for SUZUKI motorcycles. And I was always happy to do so. Vroom, vroooooom! Client: […]
Flanders Public adverts
During my permanent employment at the B/W advertising agency, I was fortunate enough to repeatedly let my thoughts drift to our beautiful neighbouring country, Belgium. More specifically, to the Flanders region, for which I wrote one or two rather effective response advertisements. Client: Belgian Tourist Office, BrusselsAgency: B/W Advertising Agency, DüsseldorfYear: 1995-1999 Back
Case brochures
Working as a permanent employee at B/W Advertising Agency, I wrote the text for these two specialist brochures specifically to target the timber industry and scrap metal processors. The brochures highlight the benefits of CASE excavators in a targeted and punchy manner. Client: CASE-POCLAIN, Neuss Agency: B/W Advertising Agency, Düsseldorf Year: 1995-1999 Back
Carolinen trade flyer
Besides petrol, I also have water in my blood, of course. Delicious mineral water from the Carolinen spring, for which I let a few fresh words bubble during my full-time employment at the B/W advertising agency. Client: Getränke Wüllner, Bielefeld Agency: B/W Werbeagentur, Düsseldorf Year: 1995-1999 Back
Franciscan Fundraising
Working on charitable projects now and then is refreshing and broadens the horizons. After all, you're only working for free, but not in vain. Especially not when a mailing brings in significantly more donations than the client was previously accustomed to. For example, this Christmas mailing for the Order of the Friars Minor during my full-time employment at the B/W advertising agency. […]