Pioneer campaign SXT-C10PS
The marketing campaign for the launch of the new SXT-C10PS in retro design began in summer 2025 with a 1/1-page advertisement in Car & Hifi. In addition, social media posts introduce the new car radio in a design that perfectly suits classic cars from the 80s and early 90s. Besides several photos for the posts showing iconic vehicles, each with a correspondingly illuminated SXT-C10PS, which I have […]
Lost presentations
Sometimes you win, sometimes you lose – that's life. Even though I didn't win these customers, I naturally won. In terms of experience. And it was also fun. Client: Various Year: 2002-2022 Back
Mazda 2 winner mailing
No sooner had the new Mazda2 been awarded „World Car of the Year 2008“ than we at Wunderman developed a piece of mail that conferred the title of „World Car of the Year DRIVER 2008“ upon all owners of the young, zippy small car. Quite officially, with a certificate and stylish postcards with which the freshly baked title holders could inform their friends […]
Halloween post
https://www.raaf-kommunikation.de/wp-content/uploads/2025/02/BBSM_BWIW_MONSTER_FHWL_1080x1080_converted.mp4 01.04.2022 – Das Monsterbuch … Ein schockierend gruseliger Halloween-Post … Der Post-Text hierzu: Ihre Ideen plus unsere Ideen – das ergibt erschreckend gute Bücher. Sie haben eine ausgefallene Produktionsidee für Ihr neues Buch? Die klingt echt absurd? Verrückt? Spektakulär?Oder noch gar keine Idee? Egal – reden Sie einfach mit uns. Uns fällt nämlich […]
Book balancing station
https://www.raaf-kommunikation.de/wp-content/uploads/2025/02/BBSM-Post-Aprilscherz-1080x1080_converted.mp4 01.04.2022 – Die revolutionäre Bücher-Auswuchtstation Ein Aprilscherz mit geringem Aufwand und großem Spaßfaktor … Der Post-Text hierzu: Der Buchhandel kennt das Problem: Manche Bücher wollen im Schaufenster oder im Verkaufsraum einfach nicht gerade stehen oder fallen gleich wieder um – egal, wie sorgfältig man sie auffächert und ausbalanciert. Wir haben lange getüftelt und eine […]
Unfortunately lost: vetpraxis
„I'm a loser, baby...“ But hey, I love the song! Unfortunately, vetpraxis.de decided to go with the competition, but I had a great time creating this ad campaign for practice management software for vets. You can't win them all... Client: vetpraxis.de Type: Ad Campaign 1/3 Page (Presentation)Year: 2018 Back
Tibek Website & Mailing
Special tasks require special solutions. In this case, I developed a mailer titled „Your Key to Perfect CNC Simulation,“ which was sent with test software and a demo video. Naturally, these were on a USB stick in the shape of a key. When the website was relaunched, this idea was also at the forefront, and here too, the USB stick serves in [...]
Subvenio Fundraising
Ende 2012 trat der Subvenio e.V. – eine gemeinnützige Organisation, die Unfallopfer unterstützt – mit der Bitte an mich heran, einen Prospekt zur Gewinnung von Unternehmen und Institutionen als Spender zu erstellen. Neben Konzeption, Textüberarbeitung, Gestaltung und Druckvorbereitung übernahm ich auch die Fotografie in den Düsseldorfer Geschäftsräumen. Kunde: Subvenio e.V., DüsseldorfJahr: 2012 PDF-Download: Spendensammelbroschüre Zurück
Eickhoff Corporate Design
As part of an individual starter package, the website was included alongside the development of the logo, name, and business stationery – a key component of the customer acquisition concept. Note: At the time, I was still relatively open-minded about esoteric topics, which I now consider a mistake. At the latest since the Corona pandemic, it has been confirmed to me that it makes sense to [...]
Tassimo Mailings & Newsletter
As part of my permanent employment at Wunderman GmbH, I had the opportunity to convince gourmets of the advantages of the Tassimo system with its many wonderful varieties. Client: Jacobs Kaffee, Bremen Agency: Wunderman, Cologne Year: 2008-2010 Back