Pioneer campaign SXT-C10PS
The marketing campaign for the launch of the new SXT-C10PS in retro design began in summer 2025 with a 1/1-page advertisement in Car & Hifi. In addition, social media posts introduce the new car radio in a design that perfectly suits classic cars from the 80s and early 90s. Besides several photos for the posts showing iconic vehicles, each with a correspondingly illuminated SXT-C10PS, which I have […]
Lost presentations
Sometimes you win, sometimes you lose – that's life. Even though I didn't win these customers, I naturally won. In terms of experience. And it was also fun. Client: Various Year: 2002-2022 Back
Mazda 2 winner mailing
No sooner had the new Mazda2 been awarded „World Car of the Year 2008“ than we at Wunderman developed a piece of mail that conferred the title of „World Car of the Year DRIVER 2008“ upon all owners of the young, zippy small car. Quite officially, with a certificate and stylish postcards with which the freshly baked title holders could inform their friends […]
Halloween post
https://www.raaf-kommunikation.de/wp-content/uploads/2025/02/BBSM_BWIW_MONSTER_FHWL_1080x1080_converted.mp4 01.04.2022 – Das Monsterbuch … Ein schockierend gruseliger Halloween-Post … Der Post-Text hierzu: Ihre Ideen plus unsere Ideen – das ergibt erschreckend gute Bücher. Sie haben eine ausgefallene Produktionsidee für Ihr neues Buch? Die klingt echt absurd? Verrückt? Spektakulär?Oder noch gar keine Idee? Egal – reden Sie einfach mit uns. Uns fällt nämlich […]
Book balancing station
https://www.raaf-kommunikation.de/wp-content/uploads/2025/02/BBSM-Post-Aprilscherz-1080x1080_converted.mp4 01.04.2022 – Die revolutionäre Bücher-Auswuchtstation Ein Aprilscherz mit geringem Aufwand und großem Spaßfaktor … Der Post-Text hierzu: Der Buchhandel kennt das Problem: Manche Bücher wollen im Schaufenster oder im Verkaufsraum einfach nicht gerade stehen oder fallen gleich wieder um – egal, wie sorgfältig man sie auffächert und ausbalanciert. Wir haben lange getüftelt und eine […]
Unfortunately lost: vetpraxis
„I'm a loser, baby...“ But hey, I love the song! Unfortunately, vetpraxis.de decided to go with the competition, but I had a great time creating this ad campaign for practice management software for vets. You can't win them all... Client: vetpraxis.de Type: Ad Campaign 1/3 Page (Presentation)Year: 2018 Back
Tibek Website & Mailing
Special tasks require special solutions. In this case, I developed a mailer titled „Your Key to Perfect CNC Simulation,“ which was sent with test software and a demo video. Naturally, these were on a USB stick in the shape of a key. When the website was relaunched, this idea was also at the forefront, and here too, the USB stick serves in [...]
Subvenio Fundraising
At the end of 2012, Subvenio e.V. – a non-profit organisation that supports accident victims – approached me with a request to produce a brochure to acquire companies and institutions as donors. In addition to the concept, copywriting, design and prepress work, I also took care of the photography at their Düsseldorf offices. Client: Subvenio e.V., DüsseldorfYear: 2012 PDF download: Fundraising brochure Back
Eickhoff Corporate Design
As part of an individual starter package, the website was included alongside the development of the logo, name, and business stationery – a key component of the customer acquisition concept. Note: At the time, I was still relatively open-minded about esoteric topics, which I now consider a mistake. At the latest since the Corona pandemic, it has been confirmed to me that it makes sense to [...]
Tassimo Mailings & Newsletter
As part of my permanent employment at Wunderman GmbH, I had the opportunity to convince gourmets of the advantages of the Tassimo system with its many wonderful varieties. Client: Jacobs Kaffee, Bremen Agency: Wunderman, Cologne Year: 2008-2010 Back