Pioneer campaign SXT-C10PS

The marketing campaign for the launch of the new SXT-C10PS in retro design began in summer 2025 with a full-page advertisement in Car & Hifi. Additionally, social media posts introduce the new car radio in a design that suits classic cars from the 80s and early 90s.

Besides some post-photos of iconic vehicles, each with a suitably illuminated SXT-C10PS, which I produced at the customer's request, I also had the idea for a more generic motif, because who says that the versatile device isn't also suitable for classics from other galaxies?

The customer certainly liked it, and we're thinking about further motifs that bring a bit of humour to the otherwise very product-centric social media channels, without detracting from the product.