Konzept & Text – raaf kommunikation https://www.raaf-kommunikation.de/en Advertising – well thought out, well made Tue, 01 Sep 2026 14:47:25 +0000 en-GB hourly 1 https://www.raaf-kommunikation.de/wp-content/uploads/2023/11/raafkom-webicon-rk-17NOV2023.svg Konzept & Text – raaf kommunikation https://www.raaf-kommunikation.de/en 32 32 Pioneer campaign SXT-C10PS https://www.raaf-kommunikation.de/en/portfolio/pioneer-campaign-sxt-c10ps/ Mon, 01 Sep 2025 15:18:54 +0000 https://raaf-kommunikation.de/?post_type=elemenfolio&p=11565 Die Kampagne zur Markteinführung des neuen SXT-C10PS im Retro-Design begann im Sommer 2025 mit einer 1/1-seitigen Anzeige in der Car & Hifi. Zusätzlich stellen Social-Media-Posts das neue Autoradio im passenden Design für automobile Klassiker der 80er- und frühen 90er-Jahre vor. Neben einigen Post-Bildern von ikonischen Fahrzeugen mit jeweils passend beleuchtetem SXT-C10PS, die ich auf Wunsch […]

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Pioneer campaign SXT-C10PS

Pioneer Campaign SXT-C10PS – Social Media
Pioneer Campaign SXT-C10PS - Advertisements

The marketing campaign for the launch of the new SXT-C10PS in retro design began in summer 2025 with a full-page advertisement in Car & Hifi. Additionally, social media posts introduce the new car radio in a design that suits classic cars from the 80s and early 90s.

Besides some post-photos of iconic vehicles, each with a suitably illuminated SXT-C10PS, which I produced at the customer's request, I also had the idea for a more generic motif, because who says that the versatile device isn't also suitable for classics from other galaxies?

The customer certainly liked it, and we're thinking about further motifs that bring a bit of humour to the otherwise very product-centric social media channels, without detracting from the product.

Customer: Pioneer Electronics Germany
Title: SXT-C10PS – Car stereo for classic cars
Art: Product campaign
Year: 2025

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]]> Lost presentations https://www.raaf-kommunikation.de/en/portfolio/lost-presentations/ Thu, 20 Feb 2025 16:15:47 +0000 https://raaf-kommunikation.de/?post_type=elemenfolio&p=8118 Sometimes you win, sometimes you lose – that's life. Even though I didn't win these customers, I naturally won. In terms of experience. And it was also fun. Client: Various Year: 2002-2022 Back

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Lost presentations

Sometimes you win, sometimes you lose - that's life.

Even if I wasn't able to win these customers, I have of course gained. In experience. And it was fun too.

Customer: Various
Year: 2002-2022

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]]> Mazda 2 winner mailing https://www.raaf-kommunikation.de/en/portfolio/mazda-2-victory-mailing/ Thu, 20 Feb 2025 15:16:06 +0000 https://raaf-kommunikation.de/?post_type=elemenfolio&p=8074 Kaum war der neue Mazda2 als „World Car Of The Year 2008“ ausgezeichnet, da entwickelten wir bei Wunderman ein Mailing, das allen Besitzern und Besitzerinnen des jungen, spritzigen Kleinwagens den Titel des „World Car Of The Year FAHRER 2008“ verlieh. Ganz offiziell mit Urkunde und stylischen Postkarten, mit denen die frisch gebackenen Titelträger ihre Freunde […]

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Mazda 2 winner mailing

No sooner had the new Mazda2 been honoured as "World Car Of The Year 2008" than we at Wunderman developed a mailing that awarded all owners of the young, lively small car the title of "World Car Of The Year FAHRER 2008".

Officially with a certificate and stylish postcards with which the newly crowned winners could teach their friends.

Customer: Mazda Motors (Germany) GmbH, Leverkusen
Agency: Wunderman, Cologne
Year: 2007-2010

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]]> Halloween post https://www.raaf-kommunikation.de/en/portfolio/halloween-post/ Wed, 12 Feb 2025 14:30:45 +0000 https://raaf-kommunikation.de/?post_type=elemenfolio&p=6350 https://www.raaf-kommunikation.de/wp-content/uploads/2025/02/BBSM_BWIW_MONSTER_FHWL_1080x1080_converted.mp4 01.04.2022 – Das Monsterbuch … Ein schockierend gruseliger Halloween-Post  …   Der Post-Text hierzu: Ihre Ideen plus unsere Ideen – das ergibt erschreckend gute Bücher. Sie haben eine ausgefallene Produktionsidee für Ihr neues Buch? Die klingt echt absurd? Verrückt? Spektakulär?Oder noch gar keine Idee? Egal – reden Sie einfach mit uns. Uns fällt nämlich […]

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Halloween post

01.04.2022 - The monster book ...

A shockingly creepy Halloween post ...

 

The post text for this:

Your ideas plus our ideas - the result is frighteningly good books. Do you have an unusual production idea for your new book?

That sounds really absurd? Crazy? Spectacular?
Or no idea yet? No matter - just talk to us. We can always think of something.

So why don't you make books however you like?
The main thing is with us ... 😉

Curious? Simply follow the link in our bio or the QR code in the video and visit us on your favourite route.

#booklove #bookbindingSchaumann #creativebooks #book #bookbinding
#Bookbindingcreative #CreativeBookbinding #IndustrialBookbinding #Books #BeautifulBooks #CreativeBooks #CustomisedBooks #BookArt
#BestBooks #Halloween #monsters

Customer: Bookbindery Schaumann GmbH
Title: Monster book
Art: Instagram post
Year: 2021

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]]> Concept & Text Archive - raaf kommunikation nonadult Book balancing station https://www.raaf-kommunikation.de/en/portfolio/schaumann-april-fools-joke/ Wed, 12 Feb 2025 12:01:39 +0000 https://raaf-kommunikation.de/?post_type=elemenfolio&p=6275 https://www.raaf-kommunikation.de/wp-content/uploads/2025/02/BBSM-Post-Aprilscherz-1080x1080_converted.mp4 01.04.2022 – Die revolutionäre Bücher-Auswuchtstation Ein Aprilscherz mit geringem Aufwand und großem Spaßfaktor … Der Post-Text hierzu: Der Buchhandel kennt das Problem: Manche Bücher wollen im Schaufenster oder im Verkaufsraum einfach nicht gerade stehen oder fallen gleich wieder um – egal, wie sorgfältig man sie auffächert und ausbalanciert. Wir haben lange getüftelt und eine […]

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Book balancing station

01.04.2022 - The revolutionary book balancing station

An April Fool's joke with little effort and a big fun factor ...

The post text for this:

Booksellers know the problem: some books simply won't stand up straight in the shop window or on the sales floor or fall over again straight away - no matter how carefully they are fanned out and balanced. We have been working on this for a long time and have developed an ingenious solution. Now it's here: the first prototype of our new book balancing station! The whole thing is already running amazingly smoothly and the balanced books stand like a charm! Our push tests even showed incredible resistance to wilful overturning. What's more, the books balanced by us are absolutely stable at an angle of up to 7.2 degrees - even when other books (at least 100 pages for hardcovers) are leant against them. The first customers are so enthusiastic that we are already offering this globally unique additional service as standard from today, 1 April 2022!
Incidentally, the video was made using the blue screen method so that no technical details of our invention can be seen before the patent is legally registered.
So: If you want to collect real plus points in the book trade, simply contact us.

#Booklove #BookbinderySchaumann #CreativeBooks #Book #Bookbindery #Bookbinderycreative #CreativeBookbindery #IndustrialBookbindery #Books #Books #BeautifulBooks #GoodBooks #CreativeBooks #IndividualBooks #BookArt #BestBooks #BooksBalancing #BalancingStation #Balancing #AprilApril #AprilJoke

Customer: Bookbindery Schaumann GmbH
Title: Book balancing station
Art: Instagram post
Year: 2022

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]]> Concept & Text Archive - raaf kommunikation nonadult Unfortunately lost: vetpraxis https://www.raaf-kommunikation.de/en/portfolio/unfortunately-lost-fat-practice/ Tue, 20 Feb 2018 16:48:08 +0000 https://raaf-kommunikation.de/?post_type=elemenfolio&p=8127 „I'm a loser, baby...“ But hey, I love the song! Unfortunately, vetpraxis.de decided to go with the competition, but I had a great time creating this ad campaign for practice management software for vets. You can't win them all... Client: vetpraxis.de Type: Ad Campaign 1/3 Page (Presentation)Year: 2018 Back

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Unfortunately lost: vetpraxis

"I'm a loser, baby..." But hey, I love the song!

Unfortunately, vetpraxis decided in favour of the competition, but I had a lot of fun developing this ad campaign for veterinary practice management software.

And you can't always just win ...

Customer: vetpraxis.de

Art: Advertising campaign 1/3 page (presentation)
Year: 2018

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]]> Tibek Website & Mailing https://www.raaf-kommunikation.de/en/portfolio/tibek-website-mailing/ Thu, 20 Feb 2014 15:57:01 +0000 https://raaf-kommunikation.de/?post_type=elemenfolio&p=8113 Spezielle Aufgaben erfordern spezielle Lösungen. In diesem Fall entwickelte ich ein Mailing mit dem Titel „Ihr Schlüssel zur perfekten CNC-Simulation“, mit dem eine Testsoftware und ein Demovideo versandt wurden. Natürlich auf einem USB-Stick in Form eines Schlüssels. Beim Relaunch der Website stand deshalb ebenfalls diese Idee im Vordergrund, und auch hier dient der USB-Stick in […]

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Tibek Website & Mailing

Special tasks require special solutions. In this case, I developed a mailing entitled "Your key to perfect CNC simulation", which included a test software and a demo video. On a USB stick in the form of a key, of course.

The relaunch of the website therefore also focussed on this idea, and the key-shaped USB stick also serves as a key visual here.

In the meantime, I have created a new corporate design and a new website based on WordPress (tibek-cnc-technik.de)

Customer: Tibek CNC-Technik GmbH, Düsseldorf
Year: 2014

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]]> Subvenio Fundraising https://www.raaf-kommunikation.de/en/portfolio/subvenio-fundraising/ Mon, 20 Feb 2012 13:30:35 +0000 https://raaf-kommunikation.de/?post_type=elemenfolio&p=8003 At the end of 2012, Subvenio e.V. – a non-profit organisation that supports accident victims – approached me with a request to produce a brochure to acquire companies and institutions as donors. In addition to the concept, copywriting, design and prepress work, I also took care of the photography at their Düsseldorf offices. Client: Subvenio e.V., DüsseldorfYear: 2012 PDF download: Fundraising brochure Back

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Subvenio Fundraising

At the end of 2012, Subvenio e.V. - a charitable organisation that supports accident victims - approached me with a request to create a brochure to attract companies and institutions as donors.

In addition to conception, text revision, design and print preparation, I also took care of the photography in the Düsseldorf offices.

Customer: Subvenio e.V., Düsseldorf
Year: 2012

PDF-Download:

Fundraising brochure

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]]> Eickhoff Corporate Design https://www.raaf-kommunikation.de/en/portfolio/eickhoff-corporate-design/ Sun, 20 Feb 2011 15:39:39 +0000 https://raaf-kommunikation.de/?post_type=elemenfolio&p=8107 Im Rahmen eines individuellen Startpakets war neben der Entwicklung des Logos, des Namens und der Geschäftsausstattung auch die Website enthalten – ein wesentlicher Bestandteil des Konzepts zur Kundengewinnung. Hinweis: Damals stand ich esoterischen Themen noch relativ unvoreingenommen gegenüber, was ich inzwischen als Fehler bewerte. Spätestens seit der Corona-Pandemie hat sich mir bestätigt, dass es sinnvoll ist, […]

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Eickhoff Corporate Design

In addition to the development of the logo, name and stationery, the website was also included in a customised start-up package - a key component of the customer acquisition concept.

Note: At that time, I was still relatively unbiased towards esoteric topics, which I now realise was a mistake. Since the coronavirus pandemic at the latest, I have realised that it makes sense to stop accepting orders of this kind.

Customer: Ute Eickhoff, Leverkusen
Year: 2011

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]]> Tassimo Mailings & Newsletter https://www.raaf-kommunikation.de/en/portfolio/tassimo-mailings-newsletter/ Sat, 20 Feb 2010 15:31:09 +0000 https://raaf-kommunikation.de/?post_type=elemenfolio&p=8102 As part of my permanent employment at Wunderman GmbH, I had the opportunity to convince gourmets of the advantages of the Tassimo system with its many wonderful varieties. Client: Jacobs Kaffee, Bremen Agency: Wunderman, Cologne Year: 2008-2010 Back

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Tassimo Mailings & Newsletter

As part of my permanent position at Wunderman GmbH, I was able to convince connoisseurs of the benefits of the Tassimo system with its many wonderful flavours.

Customer: Jacobs Coffee, Bremen
Agency: Wunderman, Cologne
Year: 2008-2010

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