{"id":10197,"date":"2025-06-05T14:11:39","date_gmt":"2025-06-05T12:11:39","guid":{"rendered":"https:\/\/raaf-kommunikation.de\/?p=10197"},"modified":"2025-06-13T16:18:17","modified_gmt":"2025-06-13T14:18:17","slug":"gregor-beckmann","status":"publish","type":"post","link":"https:\/\/www.raaf-kommunikation.de\/nl\/gregor-beckmann\/","title":{"rendered":"Gregor Beckmann"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10197\" class=\"elementor elementor-10197\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7469b7 e-flex e-con-boxed e-con e-parent\" data-id=\"f7469b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-febac6c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"febac6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gregor Beckmann<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76960a6 elementor-widget elementor-widget-text-editor\" data-id=\"76960a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>| 1997-2007 Manager Verkoop &amp; Marketing bij Croci Spa, waartoe ook amtra Aquaristik GmbH, Rodgau, behoort |\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b976642 e-flex e-con-boxed e-con e-parent\" data-id=\"b976642\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd25249 e-con-full e-flex e-con e-child\" data-id=\"dd25249\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c363df3 elementor-widget elementor-widget-text-editor\" data-id=\"c363df3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De samenwerking met Ralf Raaf begon in 2000, en wel met de grote taak om het ietwat stoffige amtra-logo te moderniseren en een nieuw, fris corporate design te cre\u00ebren voor de gehele communicatie van amtra Aquaristik GmbH \u2013 vooral ook voor de talrijke verpakkingen en de POS-presentatie. Hij ontwikkelde een extreem flexibel design dat naadloos kon worden overgezet op de meest uiteenlopende soorten verpakkingen, evenals een consistente kleurcodering voor een beter overzicht bij de POS, inclusief de passende tools.<\/p><p>Daarnaast was er een creatieve en frisse campagne in gespecialiseerde tijdschriften en een website, die we destijds maandelijks samen bijwerkten en die tal van interessante informatie en extra voordelen bood voor de doelgroep.<\/p><p>We hebben ook een catalogus in DIN A4-formaat ontworpen en daarnaast flyers in DIN lang-formaat voor het aanspreken van specifieke doelgroepen. Naast de aantrekkelijke vormgeving van deze media bood een aquaristisch lexicon een mooie meerwaarde.<\/p><p>Over het algemeen vond ik de samenwerking met Ralf Raaf zeer prettig dankzij zijn ongedwongen omgang en kon ik altijd op zijn flexibiliteit, kunde en creativiteit rekenen. Een echte partner die oplossingen bood in plaats van te discussi\u00ebren. En dat alles uit \u00e9\u00e9n hand. Dat was precies wat ik nodig had. Wat moet ik zeggen: ik kan hem absoluut aanbevelen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b492349 e-con-full e-flex e-con e-child\" data-id=\"b492349\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de35a86 e-con-full e-flex e-con e-child\" data-id=\"de35a86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3804976 elementor-widget elementor-widget-image\" data-id=\"3804976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" data-src=\"https:\/\/www.raaf-kommunikation.de\/wp-content\/smush-webp\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x-768x768.jpeg.webp\" class=\"attachment-medium_large size-medium_large wp-image-10200 lazyload\" alt=\"Klantrecensies: Portret Gregor Beckmann\" data-srcset=\"https:\/\/www.raaf-kommunikation.de\/wp-content\/smush-webp\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x-768x768.jpeg.webp 768w, https:\/\/www.raaf-kommunikation.de\/wp-content\/smush-webp\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x-720x720.jpeg.webp 720w, https:\/\/www.raaf-kommunikation.de\/wp-content\/smush-webp\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x-300x300.jpeg.webp 300w, https:\/\/www.raaf-kommunikation.de\/wp-content\/smush-webp\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x-1536x1536.jpeg.webp 1536w, https:\/\/www.raaf-kommunikation.de\/wp-content\/smush-webp\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x-12x12.jpeg.webp 12w, https:\/\/www.raaf-kommunikation.de\/wp-content\/smush-webp\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x.jpeg.webp 1600w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/768;\" data-smush-webp-fallback=\"{&quot;data-src&quot;:&quot;https:\\\/\\\/www.raaf-kommunikation.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/1550788004271-topaz-low-resolution-v2-4x-768x768.jpeg&quot;,&quot;data-srcset&quot;:&quot;https:\\\/\\\/www.raaf-kommunikation.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/1550788004271-topaz-low-resolution-v2-4x-768x768.jpeg 768w, https:\\\/\\\/www.raaf-kommunikation.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/1550788004271-topaz-low-resolution-v2-4x-720x720.jpeg 720w, https:\\\/\\\/www.raaf-kommunikation.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/1550788004271-topaz-low-resolution-v2-4x-300x300.jpeg 300w, https:\\\/\\\/www.raaf-kommunikation.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/1550788004271-topaz-low-resolution-v2-4x-1536x1536.jpeg 1536w, https:\\\/\\\/www.raaf-kommunikation.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/1550788004271-topaz-low-resolution-v2-4x-12x12.jpeg 12w, https:\\\/\\\/www.raaf-kommunikation.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/1550788004271-topaz-low-resolution-v2-4x.jpeg 1600w&quot;}\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae359bb elementor-widget elementor-widget-text-editor\" data-id=\"ae359bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Gregor Beckmann<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>| 1997-2007 Manager Sales &amp; Marketing bei der Croci Spa, zu der auch die amtra Aquaristik GmbH, Rodgau, geh\u00f6rt |\u00a0 Die Zusammenarbeit mit Ralf Raaf begann im Jahr 2000, und zwar mit der gro\u00dfen Aufgabe, das etwas angestaubte amtra-Logo zu modernisieren und ein neues, frisches Corporate Design f\u00fcr die gesamte Kommunikation der amtra Aquaristik GmbH [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[337],"tags":[],"class_list":["post-10197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundenstimmen"],"_links":{"self":[{"href":"https:\/\/www.raaf-kommunikation.de\/nl\/wp-json\/wp\/v2\/posts\/10197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.raaf-kommunikation.de\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.raaf-kommunikation.de\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.raaf-kommunikation.de\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.raaf-kommunikation.de\/nl\/wp-json\/wp\/v2\/comments?post=10197"}],"version-history":[{"count":0,"href":"https:\/\/www.raaf-kommunikation.de\/nl\/wp-json\/wp\/v2\/posts\/10197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.raaf-kommunikation.de\/nl\/wp-json\/wp\/v2\/media\/10200"}],"wp:attachment":[{"href":"https:\/\/www.raaf-kommunikation.de\/nl\/wp-json\/wp\/v2\/media?parent=10197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.raaf-kommunikation.de\/nl\/wp-json\/wp\/v2\/categories?post=10197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.raaf-kommunikation.de\/nl\/wp-json\/wp\/v2\/tags?post=10197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}