{"id":10197,"date":"2025-06-05T14:11:39","date_gmt":"2025-06-05T12:11:39","guid":{"rendered":"https:\/\/raaf-kommunikation.de\/?p=10197"},"modified":"2025-06-13T16:18:17","modified_gmt":"2025-06-13T14:18:17","slug":"gregor-beckmann","status":"publish","type":"post","link":"https:\/\/www.raaf-kommunikation.de\/en\/gregor-beckmann\/","title":{"rendered":"Gregor Beckmann"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10197\" class=\"elementor elementor-10197\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7469b7 e-flex e-con-boxed e-con e-parent\" data-id=\"f7469b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-febac6c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"febac6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gregor Beckmann<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76960a6 elementor-widget elementor-widget-text-editor\" data-id=\"76960a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>| 1997-2007 Manager Sales &amp; Marketing at Croci Spa, which also includes amtra Aquaristik GmbH, Rodgau, Germany |\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b976642 e-flex e-con-boxed e-con e-parent\" data-id=\"b976642\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd25249 e-con-full e-flex e-con e-child\" data-id=\"dd25249\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c363df3 elementor-widget elementor-widget-text-editor\" data-id=\"c363df3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The collaboration with Ralf Raaf began in 2000 with the major task of modernising the somewhat outdated amtra logo and creating a new, fresh corporate design for amtra Aquaristik GmbH's entire communication - especially for the numerous packaging and POS presence. He developed an extremely flexible design that could be seamlessly transferred to a wide variety of packaging types, as well as a consistent colour coding for a better overview at the POS, including the appropriate tools.<\/p><p>This was complemented by a creative and fresh trade advertising campaign and a website, which we updated together on a monthly basis and which offered a whole range of interesting information and additional benefits for the target group.<\/p><p>We also designed a catalogue in DIN A4 format and additional flyers in DIN long format to address user groups. In addition to the appealing design of these media, an aquarium encyclopaedia provided a nice additional benefit.<\/p><p>Overall, I found working with Ralf Raaf very pleasant thanks to his uncomplicated manner and was always able to rely on his flexibility, expertise and wealth of ideas. A real partner who offered solutions instead of discussing them. And all from a single source. That was exactly what I needed. What can I say: I can absolutely recommend him.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b492349 e-con-full e-flex e-con e-child\" data-id=\"b492349\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de35a86 e-con-full e-flex e-con e-child\" data-id=\"de35a86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3804976 elementor-widget elementor-widget-image\" data-id=\"3804976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.raaf-kommunikation.de\/wp-content\/uploads\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x-768x768.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-10200\" alt=\"Kundenstimmen: Portrait Gregor Beckmann\" srcset=\"https:\/\/www.raaf-kommunikation.de\/wp-content\/uploads\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x-768x768.jpeg 768w, https:\/\/www.raaf-kommunikation.de\/wp-content\/uploads\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x-720x720.jpeg 720w, https:\/\/www.raaf-kommunikation.de\/wp-content\/uploads\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x-300x300.jpeg 300w, https:\/\/www.raaf-kommunikation.de\/wp-content\/uploads\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x-1536x1536.jpeg 1536w, https:\/\/www.raaf-kommunikation.de\/wp-content\/uploads\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x-12x12.jpeg 12w, https:\/\/www.raaf-kommunikation.de\/wp-content\/uploads\/2025\/03\/1550788004271-topaz-low-resolution-v2-4x.jpeg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae359bb elementor-widget elementor-widget-text-editor\" data-id=\"ae359bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Gregor Beckmann<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>| 1997-2007 Manager Sales &amp; Marketing bei der Croci Spa, zu der auch die amtra Aquaristik GmbH, Rodgau, geh\u00f6rt |\u00a0 Die Zusammenarbeit mit Ralf Raaf begann im Jahr 2000, und zwar mit der gro\u00dfen Aufgabe, das etwas angestaubte amtra-Logo zu modernisieren und ein neues, frisches Corporate Design f\u00fcr die gesamte Kommunikation der amtra Aquaristik GmbH [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[337],"tags":[],"class_list":["post-10197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundenstimmen"],"_links":{"self":[{"href":"https:\/\/www.raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/posts\/10197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/comments?post=10197"}],"version-history":[{"count":0,"href":"https:\/\/www.raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/posts\/10197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/media\/10200"}],"wp:attachment":[{"href":"https:\/\/www.raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/media?parent=10197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/categories?post=10197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.raaf-kommunikation.de\/en\/wp-json\/wp\/v2\/tags?post=10197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}